Marketing challenges faced by Accountants
Crowded Market
Standing out amongst the other 275,000 accountants in the UK.
Engaging the firm
Many practices have Partners that don’t believe in modern marketing methods.
Too Much Choice
Analysis paralysis can occur when you don’t know where to start.
Replacing lost clients
Gaps in revenue due to lost clients as a result of the pandemic.
Struggling with marketing paralysis?
Do these challenges resonate with you? Are you trying to move your firm forwards? Or have you been tasked with marketing but don’t have the expertise and experience needed to develop a plan and drive it forward?
Latest accountancy sector marketing blog posts
Email personalisation
I discuss email personalisation and also give a great Excel hack to split the full name cells in Excel.
Legal Services don’t come in hole sizes
Understand why marketing legal services will always be more challenging than marketing standard products.
Fandom put to the test for football brands
The big six in the UK have truly put fandom as a loyalty concept to the test.
About Carmen Gray FCIM, Chartered Marketer
My career spans 25 years during which time I’ve been in a variety of marketing roles.
This includes Relationship Management roles within marketing agencies, an in-house Marketing Manager for management consultancy, a Lecturer in Marketing at the University of South Wales and for the Chartered Institute of Marketing and, since 2009 an independent Marketing Consultant.
I’m a Fellow of the Chartered Institute of Marketing and have been a Chartered Marketer since 2009.
