Marketing challenges faced by Architects
Visual Representation
You have to look good, but obtaining the appropriate imagery can be challenging.
Strategic Drift
Difficulty in focussing on targeting desired, more challenging and lucrative markets.
Ineffective Website
Lack of investment and poor maintenance of your website.
Lack Of Agreement
When stakeholders cannot agree on what the firm’s objectives should be.
Struggling with marketing paralysis?
Do these challenges resonate with you? Are you trying to move your firm forwards? Or have you been tasked with marketing but don’t have the expertise and experience needed to develop a plan and drive it forward?
Latest architect marketing blog posts
Email personalisation
I discuss email personalisation and also give a great Excel hack to split the full name cells in Excel.
Fandom put to the test for football brands
The big six in the UK have truly put fandom as a loyalty concept to the test.
Traditional or Digital. What’s best?
Would your firm be better with a traditional or digital approach to marketing communications?
About Carmen Gray FCIM, Chartered Marketer
My career spans 25 years during which time I’ve been in a variety of marketing roles.
This includes Relationship Management roles within marketing agencies, an in-house Marketing Manager for management consultancy, a Lecturer in Marketing at the University of South Wales and for the Chartered Institute of Marketing and, since 2009 an independent Marketing Consultant.
I’m a Fellow of the Chartered Institute of Marketing and have been a Chartered Marketer since 2009.
