Email personalisation
I discuss email personalisation and also give a great Excel hack to split the full name cells in Excel.
Legal Services don’t come in hole sizes
Understand why marketing legal services will always be more challenging than marketing standard products.
Fandom put to the test for football brands
The big six in the UK have truly put fandom as a loyalty concept to the test.
Traditional or Digital. What’s best?
Would your firm be better with a traditional or digital approach to marketing communications?
Psst! Something’s going to happen.
External factors that impact your firm WILL change and the choices you do or don’t make WILL affect the future of your firm.
To free or not to free?
Do you offer FREE consultations? Or FREE services? I discuss the legal and brand implications of doing this.
Chartered Marketer Status – what it means for you.
The Chartered Marketer status is THE professional qualification and CPD programme for marketers. Find out more about it.
A lesson in time management.
Time management. Often the biggest marketing challenge of all.
Do you know what value means to your clients?
Understanding customer value means that we need to have the right conversations with our clients.
Do you have a huge list? I won’t love you more for it.
Ethical marketing practice should be standard. I share a story of when I feel it was not.
