You wouldn’t leave your business in the hands of an unqualified Solicitor, Architect or Accountant – so why would you take risks with your marketing?
I was delighted to receive my Chartered Marketer certificate for 2020/21 recently. It put a smile on my face I must say. It means that I’ve retained my Chartered status for another year and the 12th year consecutively.
When you are looking to outsource your marketing or take marketing advice, consultancy or training, the Chartered Marketer badge is one you should look for (it’s the triangle image below).
The badge is awarded by the Chartered Institute of Marketing and is a sign of quality. It is awarded to the individual, not the organisation – so beware if you see the badge lurking on the website of an organisation, rather than being attributed to an individual, the business is in breach of its terms of use.
Chartered Marketer status recognises:
- those achieving the highest level as a professional marketer and
- who are up-to-date with the latest in marketing thinking and
- have achieved a recognised standard in marketing qualifications and
- have the requisite marketing experience.
You can find a full list of Chartered Marketers via the Chartered Institute of Marketing’s directory.
And finally, this is the only Chartered Institute of Marketing logo that is allowed to be used outside of the Chartered Institute of Marketing. If you see a marketer using the Chartered Institute of Marketing logo on their marketing materials, quotations, estimates and invoices – the chances that they have the authority to use it are zero … and if they risk a fine for such a breach themselves, imagine what they might do for your business!
Carmen Gray, FCIM and Chartered Marketer
